30 Years
Friedrich Ebert Stiftung Bulgaria
Daring more social democracy
Тhe Portal12 — Formulas app is Portal 12's gift to its community.
In collaboration with Studio Kipo, we developed the Portal12 — Formulas mobile app for practical work on the path of self-knowledge and spiritual awakening. It offers ready-made or personalized programs with formulas and prayers, organized by key themes, and allows for quickly finding suitable formulas or prayers as needed. The app includes options for adjusting the font size, setting reminders for formulas, and sending push notifications about upcoming events through an administrative panel.
year2023
roleUX Researcher
UI/UX Designer
developmentCreated with and developed by Studio Kipo
visit projectWebsite
Google Play
Apple Store
Approach and process
01
Understanding
Portal 12’s Users and Vision
To create a truly impactful app, we immersed ourselves in the world of Portal 12 users. Through behavioral analysis and a strategic roadmap, we gained a deep understanding of their spiritual challenges and aspirations. Our focus on customizable programs, personalized experiences, and accessible features ensures the app becomes a faithful companion on their path to awakening.
Challenge02
Creating
the Experience
We architected a seamless user journey by creating a clear and intuitive app structure. Our wireframes served as the blueprint, defining the layout and flow that would guide users effortlessly through the app. With a focus on simplicity and accessibility, we eliminated unnecessary complexities, ensuring the experience was enjoyable for all users.
Challenges
Unfamiliar Product: There isn’t an app like this on the Bulgarian market, so at first the product might feel unfamiliar and users might not be motivated it to use it.
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solutionsBy offering a free, registration-free initial experience, we empower users to explore the app's value firsthand. Clear onboarding and intuitive navigation guide users seamlessly, while a visually appealing and engaging design fosters a positive first impression. This combination effectively overcomes the hurdle of product unfamiliarity and encourages sustained usage.
Challenge→
03
Designing
a memorable interface
We crafted a visually striking interface that differentiates the Portal12 - Formulas app from competitors in the Bulgarian market. By incorporating thoughtful details and a harmonious color palette, we evoked a sense of tranquility and focus. To accommodate the needs of our target audience, we implemented flexible font size options, ensuring optimal readability and reducing eye fatigue.
Tech-Savvy Concerns Among Target Audience: Our target audience consists of 40-50 year old women, many of whom do not feel confident in their tech skills and typically use their phones for Facebook and phone calls.
solutionsTo overcome this barrier, we can design the app with a user-friendly interface that is intuitive and easy to navigate. By focusing on clear navigation, large touch targets, flexible font size options and familiar design patterns, we created an app that feels comfortable and easy to use.
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